How Far Would You Go to Get Noticed?

This month we are focusing on Publicity.  So, that left us wondering...  how far have companies gone to get noticed?

Entrepreneur.com did a great article awhile back about Publicity Stunts: the stunts, what happened next and the lessons learned.  Some were huge successes, others miserable failures.  We encourage you to read through these to see what, if any, could be recreated for your business. Entrepreneur.com article

Let us know which ones you like the best (we love the simplicity of what Maui Beverages did) and let us know about more publicity stunts that you have seen done well, or poorly.